Tuesday, June 9, 2009

"Professor Ben"

Some of you may want to know about my blog handle, "Prof Ben." --I am a retired professor. I taught international marketing/business management to hundreds of graduate and undergraduate students. I love teaching, but dislike all the paperwork, department politics, and parking hassles that are the norm of any commuter attending a university.

I believe in education, and the right to education for all who desire to learn. However, education can come from many areas besides the classroom: learning a trade as an apprentice, perhaps to your father, exercising practical hands-on experience is actually the best method for learning. The internet once one is proficient on the computer, can provide this experience in learning SEO learning and PPC/PPV advertising. I too want to make a little retirement income from the internet with my internet income, I am planning to create a non-profit corporation to fund books, supplies, desks, and support teachers working in lesser developed countries.

I also believe that everyone on this planet who wants and needs to work, should be given the opportunity to do so. We could all be farmers, hunters and gatherers, but these basic modes of existance is past for most of us. The best future farm for sowing and reaping an income is through the internet. Most corporations are advertising on the internet, some exclusively. Websites, like www.USAJOBS.gov are set up to globally advertise position opportunities.

The internet is an excellent media for finding a career position or instruction. However, it is not universal. It is currently dominated by the English language (after all, ARAPANET was US Military, most of the major software corporations are American.) English is now the language for global commerce, scientific communication, and international transportation. However, only 10% or less actually speak native English. For the internet to become universal, we should also address the 90% who do not speak native English.

This is the area where we, on the internet need to concentrate on supporting other languages and cultures with our SEO, advertising, education, and all manner of internet communication. There is also great opportunity here, for those that can create cross-cultural, multi-lingual, SEO and advertisement. Personnally, I am fluent in four languages and I am familiar with several cultures. English does not always translate well. The French still resist English, The Germans and Dutch accept it, but would prefer to communicate in their own language and for the most part do so on the internet. However, to be able to get inside these cultures and 100 more is now the task at hand.

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